Scottish & Newcastle identity
Scottish & Newcastle plc was a ”long alcoholic drinks” (LADs) company with positions in 15 countries, including UK, France and Russia. It was headquartered in Edinburgh, Scotland, UK. In its last 20 years, S&N expanded significantly from its home base to become an international business with beer volumes growing almost tenfold. It was listed on the London Stock Exchange and was once a constituent of the FTSE 100 Index but it was acquired jointly by Heineken and Carlsberg in April 2008, with the company’s assets being split between them. The trading name ”Scottish & Newcastle UK” continued to be used, until November 2009, to denote the UK trading operation of Heineken International until it was renamed ”Heineken UK”. The former ”S&N Pub Enterprises” leased pub division, has been renamed Star Pubs & Bars.