Påfågeln Saffron – pure Spanish gold
Design concept, design and development of the brand Påfågeln Saffran. Spanish La Mancha saffron is the highest quality saffron available and worth it’s weight in gold. Saffron is used as the main ingredient in making Lucia buns the weeks running up to Christmas in Sweden, as well as in gourmet cooking. Brand, packaging and point of sale and retail material, produced in a variety of packaging sizes.
Available in a selection of supermarkets and delicatessen stores, and supplied directly to high-end gourmet restaurants and celebrity chefs in Sweden (mainly in 500gms giant containers!).