The Naty identity and brand
Naty moved from being a small environmental brand to a lifestyle brand on the global market. The name Nature Babycare became Naty to incorporate other lifestyle products, and thus became less generic. The byline: by nature babycare remained as part of the logo to allow recognition in the UK and US by loyal customers. The Naty Logotype was created in 2011 by Monica McEwen for Naty AB, as well as creating USP’s and guidelines at the same time.