from green nappies to lifestyle
Naty moved from being an small environmental brand to a
lifestyle brand on the global market. The name Nature Babycare became Naty to incorporate other lifestyle products, and thus became less generic.
Until recently the primary markets have been UK, Australia, US and parts of Europe, but in the last year new markets have been opened up in Korea, China, Israel, Russia, and Germany. This calls for design solutions to take in a wider range of languages on packaging and extended marketing on-line, whilst still expressing Naty’s core values. The Naty clothing line has generated interest from new markets such as Japan. They are available to buy online at Ocado and Amazon as well as in Naty’s own webshop, http://webshop.naty.com.